The Ultimate Guide to Press Release Distribution

You know how important PR is, and you’ve crafted a succinct, yet powerful, story. All that’s left to do is share it with the world.

But journalists have to write up to seven stories per day[1] — so how do you ensure your press release is one of those stories? And just as importantly, how can you make your distribution email stand out in a crowded inbox?

Follow this five-step guide to learn how.

1. Find journalists who might be interested in your press release.

When you want to share some news, I’ll bet you’re tempted to tell as many people as possible. You want everyone to hear about it, right?

However, that’s not always the right thing to do — because not everyone is interested in your story.

(Brutal, but honest.)

Along with crafting a press release that journalists are interested in, you’ll need to be super-specific with the people to whom you send your pitches.

You can do that by searching for journalists who’ve already written[2] about your topic or industry.

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