New Hires

When companies make an important senior management change, they’ll often leverage their new hires as a marketing tool. An organization’s senior management is often tied closely with its brand, and new blood or even a shakeup, can bring with it opportunities for publicity, brand awareness, reaching new audiences, and more.

Agility PR Solutions Expands Workforce^[27] – Agility PR Solutions, 2018

Dhivya Suryadevara is GM’s new CFO^[28] – General Motors Co., 2018

Rebranding

To make a formal declaration and to help customers and stakeholders make the transition, organizations will often issue a press release when they are undergoing a visual re-branding. This allows them to prepare audiences and let them know what to look for moving forward.

New chapter for Canadian Blood Services^[29] – Canadian Blood Services, 2018

Dropbox unveils colourful new look^[30] – Dropbox, 2017

Go forth and distribute!

And there you have it! Along with our Anatomy of a Press Release Guide and Template^[31], you should have everything you need to write your own press release and start chasing some well-deserved publicity.