How To Write a Press Release for Any Occasion (with templates and examples)

Starbucks closes all stores for racial bias training[13] – Starbucks, 2018

Equifax cyber security breach[14] – Equifax, 2017

Product Launch

An organization has been hard at work and excited to share its efforts! Particularly common in the tech and auto industry to announce new gadgets and models, press releases used to announce a new product are used across industries for all kinds of new offerings.

You.i TV announces You.i Engine One v5.0[15] – You.i TV, 2018

Cresset releases Flare application[16] – Cresset Software, 2017


While most journalists receive the heads-up about events from media advisories (sent prior to an event as a sort of invitation, with only the most basic details), press releases are also used to provide event highlights to journalists who may not be able to attend, and to provide supporting info to those who do. Event press releases can be released before, after, or the day-of an event.

TIFF World Premier of Xavier Dolan film[17] – Toronto International Film Festival, 2018

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