Equifax cyber security breach^[14] – Equifax, 2017

Product Launch

An organization has been hard at work and excited to share its efforts! Particularly common in the tech and auto industry to announce new gadgets and models, press releases used to announce a new product are used across industries for all kinds of new offerings.

You.i TV announces You.i Engine One v5.0^[15] – You.i TV, 2018

Cresset releases Flare application^[16] – Cresset Software, 2017

Events

While most journalists receive the heads-up about events from media advisories (sent prior to an event as a sort of invitation, with only the most basic details), press releases are also used to provide event highlights to journalists who may not be able to attend, and to provide supporting info to those who do. Event press releases can be released before, after, or the day-of an event.

TIFF World Premier of Xavier Dolan film^[17] – Toronto International Film Festival, 2018

Prince Harry and Meghan Markle Engaged to be Married^[18] – The Royal Family of the United Kingdom, 2017

Partnerships

Partnerships are a popular way for organizations to boost their corporate social responsibility (CSR), create unique offerings, and generate mutually beneficial buzz for all the parties involved. Known as joint press releases, organizations will work together to create a single press release, including information and branding from all participating groups.

AP and Red Bull Collaboration^[19] – The Associated Press, Red Bull Media House, 2017

Vans Partnership with Positive Vibe Warriors Foundation^[20] – Vans, Positive Vibe Warriors, 2016

Corporate Social Responsibility

Along similar lines to publicizing partnerships, organizations are often eager to formally announce charitable giving or other CSR initiatives. These press releases aim to have stories published that will garner good will and demonstrate CSR.

Microsoft Commits $500 Million to Tackle Affordable Housing^[21] – Microsoft, 2019

Irving Oil supports Dalhousie University^[22] – Irving Oil, 2017