How To Write a Press Release for Any Occasion (with templates and examples)
- An official statement prepared by an organization;
- Sent to the media with the goal of convincing journalists to publish a story based on the information in the release;
- A message meant to be shared widely with stakeholders and the public;
And why has this particular PR tool withstood the test of time? Because despite its basic nature, press releases continue to give PR practitioners the opportunity to:
- Tell the story their way;
- Present the facts;
- Distribute news quickly and cost-effectively;
- Secure media coverage and publicity;
- Expose the brand and message to a wider audience;
All using one piece of content.
So how does it all work?
Press Release Lifecycle
For a press release to do its job, it will typically go through the following stages:
Write
Fairly self-explanatory, writing the press release is step #1. Download our Anatomy of a Press Release Guide and Template[3] to learn exactly how to write an amazing press release, including;
- Detailed breakdown of press release components
- Basic press release layout
- Tips and tricks on writing an effective press release
- A press release template worksheet – Simply plug your information into this pre-formatted, customizable template and voila! Instant press release.
Distribution
Once the press release is written, it needs to be distributed. This can be done in multiple ways.