How To Write a Press Release for Any Occasion (with templates and examples)


Press release (noun): A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter.


press release

Ahh the press release. Perhaps one of the industry’s most iconic tools. For over 100 years, the press release has been used by public relations professionals to provide accurate, from-the-source, noteworthy information to the media and public. And while the method of distribution may have changed over the years, the bones of the humble press release have remained remarkably consistent.

A brief recap…

For the uninitiated, the textbook definition of a press release (aka news release, media release, press statement etc.) looks like this:

Press release (noun): A news release[1] is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter.

Ironically, the broad nature of this definition can sometimes lead to confusion (and it should be noted that not all press releases are “written statements”, video press releases[2] exist as well). To bring the textbook definition down to earth a little bit, a press release is:

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