Category: External Access

Press release (noun): A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter. Ahh the press release. Perhaps one of the industry’s most iconic tools. For over 100 years, the press release has been used by public relations professionals to provide accurate, from-the-source, noteworthy...

You know how important PR is, and you’ve crafted a succinct, yet powerful, story. All that’s left to do is share it with the world. But journalists have to write up to seven stories per day[1] — so how do you ensure your press release is one of those stories? And just as importantly, how can you make your distribution...

What is a Press Release? A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue,...

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